In addition to its line of coming out cards, Hallmark will be introducing same-sex marriage cards with neutral messages that don't mention wedding or marriage, making them appropriate for a commitment ceremony as well. "Two hearts. One promise," one says.
"It's our goal to be as relevant as possible to as many people as we can," a company spokesman said. Hallmark has diversified and now offers cards for interracial and inter-religious marriages as well as blended families, difficulty getting pregnant or going through rehab.
With specificity increasing, look for cards that say:
Call it global warming, I'm hot for you
Age is a state of mind. Happy 15th birthday to an adorable gold medal gymnast
Thinking of you from across the miles in war-torn Iraq
Congratulations on not losing your house
You're the kind of friend I can turn to when I need a kidney
Seasons greetings from our asbestos-laden FEMA trailer to yours
It's not you, it's down-sizing
Wishing you a speedy recovery, especially since you have no health insurance
There's nothing more special than a new baby, no matter who the father may be
Hey, it's just a student loan you have to pay off, not the national debt
Your son, the martyr, will always be remembered