If it could happen to The Fox Network and Fox News Channel, The Star, MySpace and The Wall Street Journal, it would be naive not to recognize that Bicoastal Broads is at risk of a hostile takeover. I've been on edge ever since reading about “contested takeovers", even more so since learning about the “dawn raid”, a strategy of buying up the shares as the market is opening to signal the intention of launching the bid. That put an end to late morning snoozing at this house.
I'm not generally a worrier, but my alarm was triggered by Rupert Murdoch’s latest takeover. The Wall Street Journal is getting dangerously close to home. What that paper is to business, Bicoastal Broads is to everything else. If Murdoch is after dailies with loyal readers, how much longer can we expect to remain invulnerable? It would be all too easy for Murdoch and his vast empire to position themselves as the “black knight” and, let’s face it, who are Judi and I, however business-savvy, pitted against the likes of them? The only knight we ever heard about was going to be white (not a racial issue, just how our parents presented the story), on a horse or in a Mercedes, and taking us over to take us off the market.
The more I read about takeover activity, the greater my concerns. We could, once Murdoch's interest in us becomes a matter of public record, fall prey to “The Huffington Post”, who could view us as a potential rival blog and take us over simply to prevent Murdoch from doing it, making them the “white squire”.
Our defensive strategy will be to pull back a bit and, thereby, lower our profile. We will need you to help by not quoting Bicoastal Broads at parties or forwarding the blog to friends. You've already helped by resisting the urge to comment, which would be evidence that we actually do have readers. Thank you.